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Demonstrators and Product Promoters

Demonstrators and Product Promoters
Quick Facts : Demonstrators and Product Promoters*
2010 Median Pay$23,110
Entry Level EducationHigh school diploma or equivalent
Work Experience in Related OccupationNone
Number of Jobs, 201290,100
Job Outlook18% (About as fast as average)
Employment Change15,800

Demonstrators and product promoters gain public attention for a product by demonstrating its uses. They create interest in the product showing people how its purpose will benefit them and encourage them to buy it. Demonstrators and product promoters sell both sophisticated and simple products, ranging from computer software to household cleaners.

What Demonstrators and Product Promoters Do

  • Research the product they are selling to learn about competitors and the interests of the target audience
  • Design an exhibit and customize it for a particular audience
  • Identify people who may be interested in the product
  • Distribute information, such as brochures and order forms
  • Gather the names and contact information of potential customers to contact later

Work Environment

Demonstrators and product promoters work long hours while standing or walking, with little time for rest. Many demonstrators and product promoters work part time and have variable work schedules.
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Job Outlook

Employment of demonstrators and product promoters is projected to grow 18 percent from 2010 to 2020 .
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The average salary of demonstrators and product promoters in May 2010 was $23,110.
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Demonstrators and Product Promoters*
Average Annual Salary, May 2010

Demonstrators and Product Promoters


Sales Occupations


All Jobs in the U.S.

Demonstrators and Product Promoters*
Percent Change in Employment

Demonstrators and Product Promoters


Sales Occupations


All Jobs in the U.S.


Becoming a Demonstrators and Product Promoters

Most employers prefer demonstrators and product promoters who have a high school diploma or equivalent. Demonstrators and product promoters usually receive on-the-job training. The amount of time it takes to be trained varies, depending on the product they are promoting.
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